Journalism, Media and Communication

Multiple Choice

1. What is the primary goal of journalism?

A) To entertain the audience

B) To inform the public

C) To persuade people to a particular viewpoint

D) To promote a particular agenda

2. What is the role of the media in a democratic society?

A) To be a tool for the government to communicate with the public

B) To provide information to the public and hold those in power accountable

C) To promote a particular political party

D) To entertain the audience

3. What is the difference between a fact and an opinion?

A) A fact is something that is true, while an opinion is a belief or judgment

B) A fact is something that can be disputed, while an opinion is a proven truth

C) A fact is something that is subjective, while an opinion is objective

D) A fact is something that is unimportant, while an opinion is significant

4. What is the purpose of media ethics?

A) To ensure that journalists are always objective

B) To protect the interests of those in power

C) To ensure that journalists are accountable to the public

D) To ensure that journalists are always entertaining

5. What is the difference between propaganda and journalism?

A) Propaganda always seeks to manipulate the audience, while journalism seeks to inform

B) Propaganda is always truthful, while journalism can be biased

C) Propaganda always promotes a particular agenda, while journalism is always objective

D) Propaganda always seeks to entertain, while journalism seeks to inform

6. What is the role of social media in shaping public opinion?

A) Social media has no impact on public opinion

B) Social media has a significant impact on public opinion

C) Social media only impacts the opinions of a small group of people

D) Social media is only used for entertainment purposes

7. What is the difference between active and passive audiences?

A) Active audiences consume media without thinking critically, while passive audiences engage with media thoughtfully

B) Active audiences engage with media thoughtfully, while passive audiences consume media without thinking critically

C) Active audiences only consume media from one source, while passive audiences consume media from multiple sources

D) Active audiences are only interested in entertainment, while passive audiences are interested in education

8. What is the difference between censorship and media regulation?

A) Censorship is always bad, while media regulation is always good

B) Censorship refers to the suppression of information, while media regulation seeks to ensure that the media operates in the public interest

C) Censorship is always carried out by governments, while media regulation can be carried out by private organizations

D) Censorship is always necessary, while media regulation is unnecessary

9. What is the importance of freedom of the press in a democratic society?

A) Freedom of the press is not important in a democratic society

B) Freedom of the press ensures that journalists can always report on whatever they want

C) Freedom of the press ensures that journalists can hold those in power accountable

D) Freedom of the press is only important in non-democratic societies

10. What is the difference between media literacy and media consumption?

A) Media literacy is the ability to consume media thoughtfully, while media consumption refers to the amount of media consumed

B) Media literacy refers to the ability to critically evaluate media, while media consumption refers to the ability to enjoy media

C) Media literacy is the ability to create media, while media consumption refers to the ability to consume media

D) Media literacy and media consumption are the same thing.

Fill in the Blank

1. __________ is the act of gathering, assessing, verifying, and presenting news and information to the public.
   
2. A __________ is a person who writes news stories or articles for a newspaper, magazine, or news website.
   
3. A __________ is a type of journalism that aims to uncover and expose injustices or wrongdoing.
   
4. A __________ is a person or organization that provides information to the media.
   
5. __________ is the ability to understand and use spoken and written language effectively.
   
6. __________ is the ability to read and interpret visual information such as graphs and charts.
   
7. The __________ is a set of ethical guidelines for journalists that emphasizes accuracy, fairness, and impartiality.

Short Answer

1. What is the difference between objective and subjective reporting?
2. Explain the difference between a fact and an opinion in journalism.
3. What is the role of an editorial in a newspaper or magazine?
4. Discuss the pros and cons of citizen journalism.
5. Define the term “spin” in relation to media.
6. What are some ethical considerations that journalists must keep in mind when reporting on a sensitive issue?
7. Describe the role of social media in modern journalism.
8. How has the rise of the internet affected the traditional business model of print media?

Answers

Multiple Choice

1. b
2. b
3. a
4. c
5. a
6. b
7. b
8. b
9. c
10. a

Fill in the Blank

1. Journalism
2. Journalist
3. Investigative journalism
4. Source
5. Verbal communication
6. Visual literacy
7. Journalistic code of ethics

Short Answer

1. Objective reporting presents information without personal bias, emotion, or opinion, focusing on facts and evidence. Subjective reporting, on the other hand, involves the reporter’s interpretation, personal beliefs, or emotional response to the subject matter. Objective reporting strives for neutrality, while subjective reporting reflects the reporter’s perspective.
2. A fact is something that can be objectively verified and proven as true or false. It is based on evidence, observable data, or firsthand accounts. An opinion, on the other hand, is a personal belief or judgment that reflects an individual’s subjective viewpoint. Opinions are not based on objective facts and can vary among different people.
3. An editorial is a section of a newspaper or magazine where the publication’s opinion on a particular issue is expressed. It provides an opportunity for the publication to share its viewpoint, analyze current events, and provide commentary. Editorials can influence public opinion, shape discussions, and provide guidance on social, political, or cultural matters.
4. Pros of citizen journalism include increased access to diverse perspectives, the potential to cover underreported stories, and the ability to report in real-time. It allows ordinary individuals to participate in news production. However, challenges include a lack of professional training, potential bias or misinformation, ethical concerns, and difficulties in verifying information.
5. Spin refers to the intentional manipulation or presentation of information to shape public perception or influence opinion. It involves selectively emphasizing certain aspects of a story or downplaying others to advance a particular agenda or bias. Spin can be used by individuals, organizations, or governments to sway public opinion in their favour.
6. When reporting on sensitive issues, journalists should consider the potential impact on individuals involved, respect privacy and confidentiality, seek consent when appropriate, avoid stereotyping or stigmatizing language, verify information from multiple sources, and prioritize accuracy, fairness, and balance in their reporting.
7. Social media has become a significant platform for journalism, allowing journalists to disseminate news quickly, engage with audiences, gather information from citizen journalists, and cover stories in real-time. It also poses challenges such as the spread of misinformation, difficulty in verifying sources, and the need for journalists to adapt to new modes of storytelling and engagement.
8. The rise of the internet has had a profound impact on the traditional business model of print media. It has led to declining print circulation, loss of advertising revenue, and the need for digital transformation. Many print publications have shifted to online platforms, adopted paywalls or subscription models, and diversified revenue streams to adapt to the changing landscape. However, the internet has also opened up new opportunities for multimedia storytelling and global reach.